When a candidate checks almost all the boxes, we can upskill for that one talent you’re looking for and improve their profile with tactical or tool training.
It is impossible to know how to do everything, especially in digital marketing where technology changes constantly. When you’ve found the perfect candidate who needs to learn a new tool or skill set before they start, our upskill training program is the answer.
What is upskill training?
Upskill training (or upskilling) is a type of short-term, intensive training that focuses on improving or adding a new technique to a person’s skill set. The ‘skill’ could be an aspect of the job or how to use a tool.
For example, if you were hiring for a technical SEO and your top candidate lacked experience with the audit tool your team uses, we can upskill, (train) them on how to use the tool. This way, the new hire is fully trained and ready to go day one!
Upskilling is just smart recruitment marketing
Companies are looking for new ways to attract top candidates and upskill training is a perk many candidates desire.
According to the Wall Street Journal, companies offering training perks that “deepen employee job satisfaction” are more likely to attract skilled applicants over those that don’t. Proactively offering training during the recruitment process shows a candidate a company has a vested interest in their career path and wants to see them succeed.
When a skilled candidate has to decide between two companies, which company do you think they’ll gravitate toward, the one offering career training or the one offering free donuts in the break room?
We all like donuts but our money is on training.
Upskill training helps give an employer a competitive edge when it comes to hiring sought-after digital marketing talent.
We can help by offering short, intensive training sessions that will elevate skills to the next level.
For more information and a list of our upskill training programs, get in touch today.
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